July 19, 2024

In the ever-evolving realm of Pop, R&B and Soul, only a handful of artists emerge with the potential to redefine the genre and capture hearts simultaneously. RIIIVER JORDAN, discovered by the multifaceted Nick Cannon, is one such artist. His new single, “Purple Fantasy,” is not just a song but an immersive experience, blending the complexities of love, temptation, and personal growth. With a rich tapestry of influences and a mission to elevate the frequency of music, JORDAN is poised to leave an indelible mark on the industry.

RIIIVER JORDAN is not merely an artist; he is the embodiment of love and emotion that the music world craves. His journey, punctuated by the success of his 2017 covers of “Say You Won’t Let Go” by James Arthur and “There For You” by Martin Garrix, has been nothing short of a lyrical odyssey. Now, with the intuition of Cannon and the NCREDIBLE team, JORDAN introduces his original music to the world, starting with the captivating “Purple Fantasy.”


“Purple Fantasy” is a testament to JORDAN’s unique sound and the love tone he infuses into his music. The single is a mid-tempo R&B ballad that explores the intoxicating nature of obsession and fantasy. It is a provocative exploration, where the raw and explicit lyrical content is masterfully intertwined with smooth, sensual R&B vibes. RIIIVER JORDAN’s voice, a blend of vulnerability and confidence, draws listeners into a world where the lines between reality and imagination blur, creating a seductive and immersive listening experience.

RIIIVER JORDAN explains the inspiration behind “Purple Fantasy,” stating, “It’s about temptations of the flesh and using that energy on self through focus and discipline. It’s about putting that passion and love into creating your dream life first. There’s no rush to give my body or heart to anything that doesn’t feel like good music. We have to start falling in love again. I want to lead that wave.” These words encapsulate the essence of his artistry – a call to redirect one’s passions towards personal growth and self-love before seeking it in others.

The beauty of “Purple Fantasy” lies in its layered sound and imaginative composition. The slow-burning beat and smooth R&B undertones serve as the perfect canvas for RIIIVER JORDAN’s lyrical honesty. His conversational tone and vivid depiction of fantasies make the song relatable, while the explicit intensity adds a layer of complexity, reflecting the dual nature of pleasure and pain in fantasies. This duality is what makes “Purple Fantasy” a compelling and evocative piece, capturing the allure and peril of living within one’s dreams.

For RIIIVER JORDAN, the most rewarding part of being an artist is the profound impact his music can have on others. “The most rewarding part of being an artist is knowing that you can change someone’s life with your art. Be it a song you wrote for yourself or another artist or something you said or sang, you can inspire something in someone that takes them on a path of greatness,” he reflects. This sense of purpose and the desire to inspire greatness in others is the driving force behind his music.

“Purple Fantasy” is more than just a song; it is a sonic journey that invites listeners to explore the depths of their desires and the power of self-love. RIIIVER JORDAN’s lyrical prowess and smooth vocals, combined with the atmospheric production, make this track a standout in contemporary R&B. As he continues to carve out his unique lane in the music industry, JORDAN is not just raising the frequency of music – he is leading a movement of love, passion, and self-discovery. With “Purple Fantasy,” RIIIVER JORDAN sets the stage for a new era in R&B, one where love is the key and music is the guide.


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