In the ever-evolving landscape of hip-hop, Cardiff-based collective Lesser Kind emerges as a beacon of creativity and authenticity. This innovative ensemble of creatives, videographers, editors, producers, and a formidable rap artist is making waves with their latest track, “REVERSE,” a testament to their unique fusion of old school vibes and contemporary ideas. With influences spanning grime and jazz, Lesser Kind’s sound is both a nostalgic nod and a progressive leap, giving each release a distinct, timeless edge.
Lesser Kind has carved out a niche with their distinctive style, rooted in a DIY ethos that sees everything done ‘in-house.’ This approach is not just a method but a philosophy, one that permeates their music, visuals, and overall artistic direction. Their tracks often delve into themes of money, entrepreneurship, ambition, pride, struggle, and perseverance. With lyrics that lay bare the raw and honest realities of day-to-day struggles, they manage to find beauty in the mundane, creating a resonant and relatable narrative for their listeners.
“REVERSE” stands as a powerful showcase of Lesser Kind’s capabilities. With gritty production from MJT, the track is a masterclass in refined roughness. The production’s raw, visceral energy perfectly complements the collective’s lyrical prowess, creating a track that is both aggressive and articulate. The flows are outrageous, the lyrical content deeply resonant, and the overall delivery impeccable. Lesser Kind has once again demonstrated their ability to capture the essence of their lived experiences and emotions, all while infusing their work with humor and relatability.
Following the success of their previous release, “BROKE,” “REVERSE” is a clear indication of Lesser Kind’s consistency and growth. It offers listeners a promising glimpse into their upcoming projects, slated for release in the next few months. Each release from Lesser Kind is a new chapter in their story, providing insights into their past and creative methods, while showcasing their undeniable skill and defiant comfort on the beat.
“REVERSE” is not just a track; it’s an experience that captures the soul of Lesser Kind. Their ability to blend the gritty realities of life with the smooth, jazzy undertones of their music is unparalleled. This track, and their upcoming releases, are set to be pivotal moments in hip-hop this summer, firmly placing Lesser Kind on the radar of any discerning hip-hop enthusiast.
In a musical landscape often dominated by transient trends, Lesser Kind’s dedication to their craft and their in-house, DIY ethos stands as a refreshing anomaly. “REVERSE” is a testament to their artistic integrity and a clear indication that this Cardiff collective is here to stay. As they continue to push boundaries and explore new creative territories, Lesser Kind is poised to become a staple in the hip-hop community, not just in Wales, but on a global scale.
