Hailing from the beautiful town of New Providence, Nassau, Bahamas, Adam Up is an exciting up-and-coming rap artist, who’s new on the scene, yet, already making waves. He first emerged on the music scene back in 2018, however, through his collaboration with Illusions Promotion Records, Adam Up immediately projected an air of re-emergence, signaling the beginning of a new era for rap music. His style is reminiscent of the rap greats of the previous decade, while also adding in something powerfully unique that only Adam Up knows how to do. His music relates a lot to his native Bahamas, and the culture. It frequently references places, and ideas, as well as the Bahamian lifestyle itself through his perspective & experiences.
Adam Up has a flavorful melodic rap style, incorporating unique word play because of his Caribbean background. Combined with his Bahamian accent, it enchants listeners, digging its claws into your brain, rapidly getting you addicted to his unique, and enviable sound. In his latest release, “Prey”, it has a fascinating double-meaning. First, painting this young man’s journey through adversity, but at the same time depicting his own inner strength, and potential to overcome. It’s the sort of universal song that appeals to a wide and diverse audience, even those not usually attracted by the rap scene. Adam Up hits you with maddening beats, and a looping rhythm that excites and enchants at the same time.
Adam Up is on radio rotation with the track “Prey”.
